Digital Communication in Organizations-Free-Samples for Students

Question: Discuss about the Digital Communication in Organizations. Answer: Introduction Communication is a process that helps to transfer information and knowledge as well as it helps to build up understanding between two or more peoples. The organization is a place where a different type of people work together and it is essential for an organization to use proper communication strategy so that stable and healthy relationships among the employees can be visualized. Communication strategies have changed day by day and in the present digital era, digital communication is one of the best ways to communicate in an organization. This paper provides detail information about digital communication along with the Australian culture and use of digital communication in Australia. This paper also discusses in detail digital communication strategy, implementation of digital communication as well as advantages and disadvantages of using digital communication in an organization. Main Context Digital Communication Communication is an essential part of management function that helps employees and organization to be in a healthy relationship. Communication is carried out in many forms, like verbal communication, written communication, gesture communication and so on. In the present day where technologies have advanced very much, organizations also have started to use digital communication (Lapidoth, 2017). This digital communication is a process of transferring message and information with the help of technology and electronic devices. The most important part of this communication is Internet, websites, email, video meeting and all sorts of things that are used to exchange information by electronic machines. In previous years people used letters, phones as well as personal meeting to communicate but in present day with the changing world where people are mostly involved in social media and the internet is the best way to use digital communication in organizations (Duck, and McMahan, 2017). Digit al communication involves the process of instant messaging by the internet, group messaging, chatrooms, social media, internal blog, etc. This also plays an important role for a business as this help to communicate locally as well as overseas also. The uses of the internet, virtual meeting, video conferencing, email, etc all provide a vast network to communicate anyplace in the world (Viterbi, and Omura, 2013). This is the future of an organization and this help organization to develop as people are able to communicate effortlessly with each other throughout the world. Australian Culture Australia is a society of multi cultural where one can get Muslim, Buddhist, and Christians. Australian communicates in a very color full way and in the workplace they call each other by their names rather by greeting them as sir or madam. Australian like to communicate in the most straightforward way and for that their business meeting also did not continue for a prolonged time (Jensen, 2013). With the help of digital communication in their organization, they are able to perform more effectively than before. They like to work in a group and that is the reason they formed organization group while working and involves every employee in this group. This helps them to communicate with each other in a most effective way. Australian is very much intended to improve their production and motivate their employees so they use an innovative form of communication strategy which helps them to motivate their employees. A healthy communication is very much important to keep healthy relationships w ith employees and Australians are very much positive toward this type of communications (Cornelissen, and Cornelissen, 2017). Digital Communication Strategy to improve workplace Digital communication strategy or communication strategy in an organization is very helpful to motivate their employees, evaluate a working situation and make a proper plan for using digital strategy (Leonardi, 2013). This strategy actually helps employees to get connected with the organization and deliver their thoughts along with their issues directly to the organization. Different organizations from a different type of communication strategy and this are done after evaluating organization internal condition. Communication always helps to bind people together and allow working smoothly in a group. Some strategies that the organization can use are; using social media in an organization to communicate with employees, then forming organization group and performing instant message or group message, then by internal blogs of organization and much more. The organization has to select their strategy in such a way that this helps them to improve their productivity along with their organiza tion bond (Koles, and Nagy, 2014). Sometimes it is best for an organization to form organization group like the manager's group, then the entire managers have their own group with their team members and so on with the discussion forum as well as chatrooms in an organization. This helps to connect everyone directly with an organization and whatever issue they are facing or any message is directly sent to the group members (Beal, and Flynn, 2015). This strategy is best to implement in a workplace to improve productivity, motivate employees along with that improve communication in an organization. Implementing Digital Communication in the Workplace To implement digital communication in a workplace it is important that organization should use the internet (Colbert, 2016). For digital communication, the internet is most essential part as this help to communicate locally as well as overseas also. In implementing group messaging or instant messaging help employees to directly communicate with their boss or managers. In this type of group message, people are not allowed to message individually and this reduce negative and grouping mentality in a workplace, as everyone has to text in the official group and if anyone is having any type of issue then that will also be discussed in an official group message. Along with this group messaging, an organization can implement the process of video conferencing and online task. This will help to communicate with other organization of different country and also will enhance chances of performing a task at home for employees. |With the help of digital communication, all the employees will be to stay connected with organization every time rather they are in an organization or not. Implementing this type of communication in an organization is very helpful for every individual employee along with the organization (Georgakopoulou, and Spilioti, 2015). If employees are satisfied and motivated to upgrade their performance then the organization will also upgrade to one level. In the present day of the digital era, this communication system is a lifeline for an organization. This type of communication will also help to deliver work on time as well as deliver any information to the right person without any intermediate. For example; if a manager of a company wants to provide some news they do not need to say that to their department managers rather they have the ability to directly send a message to the entire employees of an organization. This is the power of digital communication in an organization. Advantages Disadvantages of Digital Communication Instant Messaging Advantages: This help to see a presence of official colleagues' for any instant situation help. This allows seeking help immediately from team members. Disadvantages: Most of the time people ignore busy notice for which they ping as well as disturbed others. People have to use there do not disturb option so that no one is able to message them. Email Advantages: This provides help to send message or files or task to one another or in a group. This can be operated from PC, Laptop or smartphones (Skovholt, 2014). Disadvantages: Maximum numbers of people use email if it is not necessary also. This is not an easy communication process as people have to wait a long time for a reply. Phone Advantages: This help to communicate verbally with anyone around the world. This provides help for employees to express their feelings and communicate easily with others. Disadvantages: Sometimes if the person is not available then leaving message is the last option for employees which is not actually a quick resolution for any problem. Sometimes the place is so noisy that making a call is the biggest challenge for the employees. Group Messaging Advantages: All the colleagues are able to communicate at a time, and if anyone wants to share some information they no need to message everyone differently. Helps to increase the bond between employees and enhance their performance to work in a group. Disadvantages: Sometimes it becomes difficult to share crucial information on group message. It is a time killing process as everyone will be texting and no one has time to read the entire message in the group. Video Conferencing Advantages: This allows person to communicate with each other visually without traveling. This enables to see the facial expression as well as people's reaction over the computer through the internet (Akaiwa, 2015). Disadvantages: This is a complicated process at some time as people feel awkward to communicate with this type of process. Conclusion Digital communications have many advantages as well as disadvantages also but this is considered as one of the best ways to communicate. This paper concludes that digital communication help to communicate within the least period of time and also this allows people to communicate anywhere in the world without traveling. This help to motivate employees and improve working condition of the firm as with these employees are able to connect directly with their managers and higher authorities in the organizations. 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