Erikson’s Timeline Essays

Erikson’s Timeline Essays Erikson’s Timeline Essay Erikson’s Timeline Essay Harmonizing to Erikson. there are eight phases of life. They are babyhood. early childhood. childhood ( play age ) . childhood ( school age ) . striplings and immature maturity. I merely turned 34 this month and I know psychologically that I am in the maturity part of my life. Over the old ages I have caught myself inquiring inquiries like ; who am I? And how do I suit myself into society? I would state over 10 old ages ago I began the 6th phase of my life. familiarity versus isolation. When I finished high school I thought I found that particular individual until I noticed that we became different people. I wanted more out of person to be able to day of the month and be able to fall in love with the right individual. The relationship between the two phases is complex and many people define themselves through intimate relationships with others ; and other proper sequence of the phases can be reversed in many people. Woman in the society traditionally exemplified a meeting of familiar ity and place issues such as adult female identify being defined by her intimate relationships. Sometimes it can be difficult to divide the differences between the development of intimate relationships and grownup itself. Erikson believes that a individual is unable to be genuinely intimate with others until he or she has made advancement with turn toing their ain individuality. Marcia’s. the research worker for individuality position. developed a similar thought with turn toing their ain individuality. Macias besides developed an thought designed to find the quality of familiarity in a person’s life. A individual answered several inquiries about dating. friendly relationship. and interpersonal he or she committednesss may be classified into four classs ; Intimate-works at developing common personal relationships. has several near friends. involved in a committed love relationship. and is able to show both affectionate and angry feelings in the relationship. Pre-intimate- is a individual who has dated but is involved in a committed love relationship. is cognizant of the possibilities of associating closely with others. and feels conflicted about committedness and love relationships. Stereotyped- constricted and immature individual who has non gone beyond superficial dating relationships. has several friends but they lack important deepness. and he/she day of the months on a regular basis but does non acquire involved. Isolated- deficiencies endurance personal relationships. seldom dates and the individual tend to be dying and immature lacking assertiveness and societal accomplishments. If I were to make a trial on myself I would state that I am a really mature individual who knows what she wants in life because when I am with a individual I am really committed and seek my hardest to do things work. I would neer rip off or make anything to ache the individual that I am with. I don’t have any jobs showing my feelings to my spouse. I have a friend who refuses to be in a relationship. I feel that she still has a batch of turning up to make and she enjoys playing with other people’s feelings. These people don’t cognize what love is yet and might non of all time open that page for person else. As for me I know what love is and what it takes to hold a good solid relationship. Mentions: McAdams. ( 2006 ) The individual: A new debut to personality psychological science ( 4th ed. ) Hoboken NJ: John Wiley A ; Sons.

Java Declaration Statement Definition

Java Declaration Statement Definition One kind of Java statement is a declaration statement, which is  used to declare a variable by specifying its data type and name. Below are some examples of declaration statements. A variable, in relation to Java programming, is a container that holds values used in a Java program. Instead of defining a value over and over, a variable that has a value attached to it can be defined. Since variables must be given an initial starting value, you can see how that works in the examples on this page. Examples of Declarations in Java The following three declaration statements declare int, boolean and String variables: int number; boolean isFinished; String welcomeMessage; In addition to the data type and name, a declaration statement can initialize the variable with a value: int number 10; boolean isFinished false; String welcomeMessage Hello!; Its also possible to declare more than one variable of the same data type in one declaration statement: int number, anotherNumber, yetAnotherNumber; boolean isFinished false, isAlmostFinished true; String welcomeMessage Hello!, farewellMessage; The variables number, anotherNumber, and yetAnotherNumber all have int data types. The two boolean variables isFinished and isAlmostFinished are declared with initial values of false and true respectively. Finally, the String variable welcomeMessage is assigned the String value of Hello!, while the variable farewellMessage is simply declared as a String. There are also control flow statements in Java as well as expression statements.

Exhibition Paper; Essay Example | Topics and Well Written Essays - 1000 words

Exhibition Paper; - Essay Example The most renowned statues from the era include the Donatello and Nanni sculptures (Burgio, Clark, & Hark, 2010). Both masterpieces are held at the Museo dell’Opera de Muomo exhibition. The study seeks to implement the visual description of the sculptures as seen in the exhibition with a contextual inclusion of sculptural production in the Florentine Age of the 15th century. The renowned sculpture of Donatello remains an uncontested artifact of the period because of its unique inclusion of proportion in a rather hard to shape material. The 1418 sculpture depicts a biblical version of the events surrounding Isaac’s sacrifice. The sculptor engaged in the use of marble, and it is apparent that his knowledge in the field compelled his conclusion that he would deliver an exemplary artwork in the end. Arguably, the sculptor developed a theological concept prior to the beginning of the work; hence, the evidence shown in the sculptures facial expressions depicts the application of â€Å"scientific naturalism† (Long, 2013). The prevailing evidence from the visual surveillance inclines knowledge to a contemporary viewer that the use of grey almost brown colors emerges from the philosophical freedom held by the sculptor during the Florentine culture. While at the exhibition, a viewer could define the emotional expressions shown in the sculpture of Donatello on Isaac’s sacrifice. Such credentials declare the fury that Abraham felt once ordered by God to honor him through sacrificing his only child. In the contemporary culture, a viewer would agree with the sculptor’s perspective in developing the 191-centimeters’ tall sculpture. The taller figure of the sculpture seems to dominate the smaller one who is in a kneeling position (Burgio, Clark, & Hark, 2010). The rust-brown sculpture depicts a Biblical expression that the sacrifice was to accord God’s will as the taller figure looks upwards while holding a knife on the smaller

The Manager as a Critical Thinker Essay Example | Topics and Well Written Essays - 1750 words

The Manager as a Critical Thinker - Essay Example ’ ‘Which words or phrases are ambiguous?’ ‘What are the value and descriptive assumptions?’ ‘Are there any fallacies in the reasoning?’ ‘How good is the evidence?’ ‘Are there rival causes?’ ‘Are the statistic deceptive?’ ‘What significant is omitted?’ ‘What reasonable conclusions are possible?’ Some or all of these questions can be used by critical thinkers to analyse and evaluate reasons provided as explanations for conclusion drawn on a particular matter. Evaluation of the PDQ Case The issues and the conclusion in the PDQ case is that CEO’s pay is exorbitant when compared with the salary levels in similar companies. The reason given is that the CEO has received double digit increases – reportedly 40% while over the period growth has been only a mere single digit of 3%. In addition to that a story which appeared in the local newspaper indicated that Raymond Ja mes he is â€Å"The Highest Paid Valley Executives.† However, before we can agree with this conclusion we have to evaluate the reasons given and to determine if they provide adequate evidence on which such a conclusion can be based. Benchmarking Benchmarking is the process of using industry figures as a point of reference in evaluating a particular scenario. In this case the figures relating to compensation are being compared with that of similar companies in the industry. Benchmarking Raymond James basic pay with that of similar companies in the industry is a good way to determine whether his pay is exorbitant. Information from the Economic Research Institute indicates that the average salary for a CEO of a company with similar characteristic in the same industry as PDQ for the year 2007 – the latest year for which information is available is approximately $391,659. The figures from PDQ’ human resource department indicate that the CEO’s basic pay was $50 6,722. This is approximately $115,000 more than the average. The fact that $391,659 is the average indicates that some of the basic salaries are higher and some are lower than the average figure. However, we do not have any information on the highest and lowest figures used in the calculation. Therefore, the information from the Economic Research Institute does not provide sufficient information to agree with that conclusion. Additionally, the information from the Economic Research Institute is not current and therefore the statement that â€Å"it is now probably much more than that since he has received raises totalling 24% in the past two years is ambiguous. Furthermore, if the lowest figure is very low this would have a major impact on the average salaries. Best Practice Best practice is a term used to describe what is considered to be a good practice that can be recommended throughout the industry. This practice is one that others in the industry look up to as a solid way of ca rrying out operations or in dealing with a particular matter which in this case happens to be the matter of CEO compensation. Best practice is generally copied by similar companies in the industry. However, one has to be cautious in utilising such practice. In terms of best practice an independent research firm indicates that in medium sized companies that have characteristics which are similar to PDQ the levels of compensation for CEOs’ fell significantly since 2002 when median total compensation declined by 7.5%. This information refers to total compensation and not basic pay which is the issue being discussed

Media hollywood Essay Example for Free

Media hollywood Essay The media, and Hollywood in particular, represent one avenue in which the general public becomes familiar with the role of nurses. How does the media positively or negatively influence the public’s image of nursing? What other avenues may better educate the general public on the role and scope of nursing as well as the changing health care system? In Media, the portraying of nurses vary inaccurately in front of the viewing audience. The dominant image of nurse has always remained stereotype to majority of the viewers. In television nurses are tend to be just helpers of the physician in hospital but in actual life and situation its totally different. In TV serial named Grey anatomy and house it is represented that nurse are helpless , incompetent and physician are given a heroic image as representing triage medicine administration , providing psychosocial support , but in real world , it’s the nurse who do the above stated factor. However the grey anatomy doesn’t mention anything about it , its nurse a who has a prime role in giving a total patient care and to be with patient 24 * 7 The medical media drama has always shown physician as a dominant , at top notch equivalent to god and saving life of patient and nurses are relatively low skilled and differential to physician. As nurse are set to be feminine extremes as categortrized into naughty nurse and in thoughtful words of X description. But in contrary its reverse and nurse are seen autonomous in decision making for nurses expertise in medicine, public health and advance research. Experts have an understanding that media just undermine nursing profession and do not focus in health development issues and action in relation to it. As only government and university conceptualize it in last. In today highly equipped media world, nursing focus many issue like staff shortage, poor working condition, low pay in high responsibility environment and many more which is not visualized. The factors has totally undervalued nurses looking at them as uneducated.

Essay --

Racism In A Worn Path And Desiree's Baby In both of the stories A Worn Path by Eudora Welty, and Desiree‘s Baby by Kate Chopin. The encounters of Phoenix and Desiree show two different readings that deal with a common theme of impending the black and white racial issue in America. There are lots of references to racism in both of the readings. Throughout the short story A Worn Path, there are many events related to racism when Phoenix walking along an extremely difficult path to the town and get the medicine for her grandson. The first event is that when she meets the white hunter. First he appears as a kind and a friendly person , he suggested Phoenix to return home , however , she refused the hunter 's suggestion , because she is on a mature and important mission of love. Then the hunter made a racist joke to Phoenix, "I know you colored people! Wouldn't miss going to town to see Santa Claus!" Second event is that when Phoenix entered clinic, she has been treated unfairly because she is black. "A charity case, I suppose," said an attendant who sat at the desk before her."(Welty70) ,"" Are you deaf?" cried the attendant."(Welty 75). The attendant rudely asked whether she is deaf because she didn't answer her questions immediately and Phoenix referred as a charity case .Phoenix performed a great sacrifice for her gran dson, but the attendant 's behavior shows she is childish. Phoenix Jackson accepted the harsh circumstances of her life and moves on. The racism feature is the main theme in the short reading " Desiree's Baby. There are racism events happens when throughout the story. Desiree's Baby took place when racism was way too prevalent. After Desiree married to Armand , they birthed a baby. When the child grows, the ski... ...t not judge the people by looking at their races, like the old says" don't judge a book by its cover. In the reading, the pride of Armand was greater than the love for his wife and their baby, which destroyed Desiree and their baby's life and led to a sad ending. In Welty 's short story "A Worn Path", Phoenix is an old black woman who has no education after Phoenix was freed from slavery, and the racism was still way too prevalent after the Civil War. Her pride of love that she wants to get the medicine for her grandson and go through the woods no matter how difficult was it and no matter how unfair the society is ,there is nothing can able to stop her way. In both stories Desiree's baby and A Worn Path showed a great representation to the readers about the struggles of racial issues in South U.S and people went through. The world has changed when time moves on.

Discuss the significance of the chapter titles of the novel in regard to theme in Amy Tan’s The Joy Luck Club

In Amy Tan's The Joy Luck Club, as in most other existing novels, the titles of each chapter holds a distinct significance in regard to the content of that chapter. It could be argued that Amy Tan selects the words for her titles carefully in order to attain the highest level of analogical, and metaphoric purpose from them. An analysis of each of the chapter titles in regard to the main ideas and messages Amy Tan is putting across highlights the purpose of each of them, and displays the metaphoric and analogical concepts that each hold. The title of the first chapter is a repetition of the title of the book. Amy Tan probably does this deliberately so as to focus the reader. The title itself, The Joy Luck Club, directly refers to the name of a club formed by all the four mothers in the book. At this club, all the mothers who are the co-main characters in the book are members. Around the Mah Jong table, the four women gossip and gamble. This is the most likely cause of the name, The Joy Luck Club, in the way that it was fun and enjoyable talking and telling tales, but one also needed luck in order to win the games of Mah Jong. The Joy Luck Club is founded by the women immigrants, so as to keep a part of Chinese tradition alive in the new world they were in. This is backed up partially by the quote in the book, â€Å"My mother started the San Francisco version of the Joy Luck Club in 1949† (6). The chapter is mainly focusing on the human needs to be surrounded with feelings of familiarity; the reason the club wa s founded in America. Scar is the title of the second chapter. As a representation of the sequences in the chapter, the title gives us a good basis as of what to expect in the chapter. For example, a scar is the result from someone receiving a deep wound. This is the case as the plot in this part of the book is about a little girl who gets burnt, has a mother who left her, and whom she eventually sees again. The title also holds an analogy. That is the analogy of the emotional healing process. Amy Tan uses this analogy in describing the pain inflicted upon the girl, by the mother, in relation to the pain inflicted on the girl by the hot soup. This analogical and metaphoric purpose Amy Tan intends with this can be directly drawn from the chapter itself In two years time, my scar became pale and shiny and I had no memory of my mother. That is the way the way it is with a wound. The wound begins to close in on itself, to protect what is hurting so much. And once it is closed, you no longer see what is underneath, what started the pain(40) This seems to be the way, in the human emotional and physical healing process, it takes time. Amy Tan uses the title, The Red Candle for her third chapter. In the plot of this part, a daughter of one family is being married to a man from another family. In the festivities, it is Chinese tradition to light a candle that has two ends. This represents the longevity of the marriage, and the commitment of the two involved. As the main plot in the chapter is the marriage the title reflects the content, and so is another good selection by Amy Tan. In regard to the theme of this chapter, the red candle, is representing the strength of the marriage, stated in the book, â€Å"That red candle was supposed to seal me to my husband and his family, no excuses afterward†(55). If the candle goes out the marriage is not strong, where as if it doesn't the marriage can never be broken, â€Å"‘This candle burned continuously at both ends without going out. This marriage can never be broken'†(54). As the burning candle represents the impermanence of a marriage, as there is no way a candle, in the situation as the one in the book, could burn to the end without going out, the girl who actually blows it out, along with the wind, and the servant who leaves the candle unattended all represent the intangible forces a marriage encounters. In all, the red candle has a very metaphoric purpose in this chapter, as a title, and theme. The Moon Lady is the title of the next chapter. The title comes directly from the name given to a particular demigod in the Chinese tradition. As the plot of this area focuses mainly on the Moon festival, celebrating the Moon Lady, and the little girls wish to the Moon Lady, it would appear that Amy Tan has chosen an appropriate title for this part. The main idea the author is trying to put across here is the reliance and desire for hope that human society has. Therefore beliefs that support the idea of hope, even in an irrational form, such as the idea of a moon lady, are popular. The idea of this is backed up in the book, â€Å"It is my earliest recollection: telling he moon lady my secret wish.†(65). The Moon Lady is symbolic of hope. In the next chapter, the title is relatively straight forward in its relation to the Content. The Rules of the Game, is referring to the rules of chess, the game that the young child is playing. This chapter is also showing the learning that is coherent in life, that the girl is experiencing. So this chapter title was selected for that purpose, showing the rules the girl is learning. The author uses the word rules, as a metaphor for life's experiences, and how to deal with them. In human society, there are many different situations which require a certain way to act, that is not written, or spoken, but expected, and needed in order to survive. In Chinese society however, there are many ways to approach situations that are spoken about. These are the rules. The game is a metaphor for life. So Amy Tan uses the title in a very blatant and a very subtle metaphoric way. In chapter six, the title The voice from the wall is given. In the physical sense, the voice from the wall is the voices of the mother and child fighting next door, to the girl in the story. In a metaphoric sense, the title is given as to represent a different side of thought. For instance, in the story, the girl misinterprets what she is hearing from next door as murder rather than just a fight occurring between a mother and child, â€Å"She didn't seem like a girl who had been killed a hundred times. I saw no traces of blood-stained clothes†¦Ã¢â‚¬ (115). This title is hinting at the human side of us that limits our way of looking at things. It is suggesting that at times we perceive one thing when really it is another, grabbing the wrong end of the proverbial stick. The voice in the title is the other view of the situation, and the wall can be seen as the situation. Amy Tan here again uses her title to perform a discreet metaphoric purpose. The chapter title, Half and Half arises from the daughters realization of how fate is formed. She sees fate as being the result of two things, expectation and inattention, â€Å"And I think now that fate is shaped half by expectation, half by inattention†(140). This title is used to reflect the troubled marriage of the daughter in this story, and the loss of a little boy. The author is focusing on the area of human behavior that leads to events caused by our unlimited expectations and ignorance leading to inattention. The title has no sense of physically describing anything in the story, as in previous chapter titles. The next chapter is a story of a child, whose mother forces her to learn the piano, in the hope of her becoming a prodigy. This chapter is entitled Two Kinds. As a title it holds little significance physically until the end where the daughter finds two halves to a piece of music she once played, â€Å"And after I played them both a few times, I realized they were two halves of the same song†(155). In relation to theme, the title holds a strong relation to the main points of emotional duality that the author is touching on. The main idea, being, the two sides of a mind that see things from different perspectives. There is the side that always an endless capacity to desire, and the side that makes us grateful for what we already had. This is summed up in the book, â€Å"†Pleading Child† was shorter but slower; â€Å"Perfectly contented† was longer but faster†Ã¢â‚¬Ëœ(155). This supports the idea of the daughter of the seeing the two sides of her life as a child, the way she saw it then, ‘Pleading Child', being pushed around and wanting more than she had, and the way she sees it now, ‘Perfectly Content', she realizes she had a good mother and a good life. The ninth chapter in The Joy Luck Club, is called Rice Husband. The title comes from a story the daughter was told by her mother. This was about the grains of rice she left in her bowl becoming the number of pockmarks on her future husbands face. The title relates to the main plot, as the story is set when the daughter has now married her husband, and is having her mother to stay with her for a while. The title has little other significance, other than the quality of the daughter husband reflecting the times she left rice in her bowl. The husband is not very nice, â€Å"I'm sitting on the sofa, seething, and I don't know why. It's not that Harold has done anything wrong. Harold is just Harold†(178). If a husband can annoy you with out even doing anything he must really not be a good husband. The pock marks in the fable meaning the impurities of your husband, of which the daughter's obviously has many. As with the last chapter the title Four Directions holds very little significance in an analogical or metaphoric sense. There seems to be no underlying or hidden reason for Amy Tan using the title, other than it is the name of the restaurant that the mother and daughter go to. Four Directions is the name of the place, â€Å"I said as we waited for the lunch bill at Four Directions†(184). The next chapter called Without Wood, is given to describe a characteristic, or lack of that the daughter has. The title has no physical relation to any of the events in the story here, but has the purpose of describing the type of person the women is. In the Chinese tradition, people contain certain elements, such as metal, water, fire and wood, to name just a few. Each of these holds a certain key to some ones character, and each need to be balanced with on another. In the story, the woman has a very indecisive side, and relies on others to make important decisions in her life, this is supported in the book, â€Å"I sat there quietly, trying to listen to my heart, to make the right decision. But then I realized I didn't know what the choices where†(213). This, in Chinese tradition is due to the fact that she has not got enough wood in her. This is the reason Amy Tan has used the title she has, taking something from her culture and introducing it to the reader. This is at fir st difficult to see but after recalling earlier parts of the book the title makes sense. In regard to theme, the title again is just pointing out what the author is trying to convey, and that is the varying characteristics that separate us as human beings in to individuals. The Best Quality, the name of the twelfth part of the book, is given for to reasons. As a title it touches the theme in a sense that mothers always want the best for their offspring, which is no different to the mother in this story. The best quality meaning the best quality of life that a mother can give her children. The title is also given in relation to the events held in the story. In the plot the mother is holding a diner where crab will be served and whilst picking the crabs, she picks one which is missing a leg, which is served at dinner. At the diner, the mother and daughter are last to pick, so the daughter goes to pick the crab with the missing leg, but her mother insists she takes the good one, â€Å"I thought I was doing the right thing, taking the crab with the missing leg. But my mother cried, â€Å"No! No! Big one, you eat it. I cannot finish†Ã¢â‚¬ (227). Hence, the mother always wants the best for her child. The next title named Magpies, has very little relation to the theme in this area of the book. It rather holds as a direct reference to a story within the story. A story of birds mocking peasants, who revolted and killed the birds, is told, The birds became more exhausted, unable to land, unable to eat. And this continued for many hours, for many days, until all those birds-hundreds, thousands, and then millions!-fluttered to the ground, dead and still, until not one bird remained in the sky(273) So again in this chapter the title holds no significance in regard to the theme in this story. Waiting Between the Trees, the title given to the fourteenth part, is significant in terms of the theme here. This part of the book is describing a mother's actions in her life, and using the analogy of a tiger to make us further understand the authors main points. In this chapter Amy Tan is commenting again on the duality of the human mind. She is saying that there is a part of humans that makes itself visible and conspicuous in its actions and another part that is more hidden and subtle in its actions. This is explained in the tiger analogy the author uses. Then she told me why a tiger is gold and black. It has two ways. The gold side leaps with its fierce heart. The black side stands still with cunning, hiding its gold between trees, seeing and not being seen, waiting patiently for things to comes(282) This is another example of Amy Tan's creativeness in her titles, subtle but very meaningful. The next chapter entitled, Double face. This is in reference to the part of this story where the mother and daughter are comparing their faces and seeing how much they look like each other. Double faced means a person who has two ways of acting, which are done in different situations. This is the main them in this part. Amy Tan, again, is commenting on the twin sidedness of human behavior. How we are nice to some one to them, and nasty to them when they are not around. This is explained in the book, â€Å"It means we're looking one way, while following another. We're for one side and also the other. We mean what we say, but our intentions are different†(304). This is a trait of humanity, and a necessary one in some circumstances. So in regard to the theme, the title holds significance in the way that it is using a term that describes a characteristic of human conduct. The last chapter title, as with many in the second half of the book has little significance to the theme of the story. The name A Pair of Tickets, is really just a physical explanation of what to expect I the story, in which a daughter and her father fly to China from America. Two tickets, two people, and a logical choice for representation of the plot in the story, however not for any thematic reasons. This is also a good selection of title by Amy Tan, as it rounds the book off, as the first chapter is about the woman getting tickets to meet her family, the last is about her using the tickets. Overall, Amy Tan has used a wide variety of chapter headings, ranging from ones with deep analogical, metaphoric, and thematic meanings, others with simple physical pointers to events in the story. The selection and timing of the headings also leads to provoking a strong thought process of the reader as to the author's intentions with the names of her chapters. Amy Tan has written a clever, thought inciting book, which although at times is exceedingly boring, is still none the less an intelligently written piece of literature.

McDonald’s Fast-Food Restaurants

McDonald’s corporation is undoubtedly the largest fast food chain in the world with its primary sales being in French fries, cheeseburgers, and breakfasts and soft drinks. In the recent times, McDonalds has introduced fruits, carrots sticks and salads to its menu. The company is currently in operations in 120 countries worldwide serving 54 million clients and employing over 400,000 worldwide, a sharp contrast to 1940 when Mac & Dic McDonald started it.With such expansions, McDonald’s is often associated with the globalization symbol and a spreader of the American ways. The company also has several restaurants such as Boston market, Piles cafes and has stakes in Pret a manger and has had stakes in Chipotle Mexican Grill and Donatos Pizza. The chain usually offers counter and drive through services, McDrive popular on highways and low-density cities. Some play facilities such as the McDonalds Play place and McDonald’s play land with special attention to the differe nt children age groups.The ‘Forever Young’ concept was introduced in 2006 in an attempt to redesign the restaurants. This included a change of its colors to warmer shades red and yellow and an addition of sage green and olive. The plan also included the use of more wood and brick, in place of plastic. The new look would also include several zones such as the flexible, grab and go linger all with specific music. (Wikipedia 2007). MacDonald’s has been suggested to be the largest private establishment in the US with one of eight Americans having been a McDonald’s employee at some point of their life. It has also been said to be the single largest buyer of potatoes, pork, beef and apples. (Schlosser 2001). In Australia, over 66,000 people are employed in the 441 outlets (Goliath Business News 2005)The international expansion process of McDonald began in the late 1960, in Canada then later to Japan, Germany, Australia, France and England in that order. There si x countries rack in over 80% of the international sales income, warranting the title of â€Å"The Big Six†. In most cases, the expansion into international market was met with enthusiasm and made global headlines. In 1990, McDonald’s entered Russia and was met by more than 30,000 people who braved a cold winter day. To date, the Russian crew serves over 50,000 people daily. In 1992, a 40,000-person crowd and a similar situation also transpired in Poland welcomed McDonald’s to China.The international expansion led to the improvement of service delivery standards of those markets. For example, the 1975 entry of McDonald into East Asia led to the demand for high restroom hygiene standards in other food establishments as McDonald had demonstrated to them. However, Klein’s book â€Å"No Logo† has been in the forefront of the antiglobalization campaign, citing that globalization has led to the crowding out of the smaller local players.Klein further says that the globalization process has been perfected by the kinds of McDonald’s through franchising and the operation of gas station mini-outlets. This lead to the creation of a synonymous air of McDonald’s and hamburgers. McDonald like other Brand Bullies, phase out the local enterprises by offering the lowest prices, which they can afford due to the bulk purchase of raw materials and the voluminous sales (Klein 1999).The McLibel case of the early 1990’s in which two Britons, Helen Steel and David Morris were directly involved in a protest title ‘what’s wrong with McDonald’s?’ lead to the emergence of a seven-year-old battle. When steel and Morris began the protest, McDonald’s protested and used them for illegal defamation. The two-year-old trial that ensured put McDonald’s in the spotlight, as the High Court of Justice in London scrutinized the company’s advertising strategies. As expected, the press had a field day covering the classic Goliath verses David battle. However, after an appeal to the high court by the Steel and Morris team, McDonald was awarded    £40 000 instead of  £60 000.The amount was lowered due to the fact that the court proved some of the allegations of Morris and Steel to be true. One of the established claims was that McDonald’s was exploiting children during its advertising. This was through the creation of lucrative cartoon characters and use of mascots, which lead to the association of these characters with McDonald’s by the children.Children would nag and disturb their parents so as to go to McDonald’s. McDonalds was also accused of being anti-union and was not keen on doing so because of he fact that it had several franchised units which were after treated as owned by individuals. McDonald’s was also accused of being cruel to animals.Due to the several links made to McDonald’s menu and obesity McDonalds’s has cut off s upersized meals from its menus and included healthier options such as salads and fruits. Two overweight girls’ case was brought up, with the girls claiming that their overweight states was as a result of eating regularly at McDonalds. The â€Å"Supersize me† documentary film of 2004 by Morgan Spurlock demonstrated how foods that was exclusively McDonald’s contributed to the obesity problem.This film also demonstrated the psychological and physical well being status as being compromised.   Spurlock consumed a total of 5000 calorie’s each for the one-month experiment period. After this period, Spurlock gained a total of 11.1kg, a total 13% body mass increase.   Other than that, he became moody and lost interest in sex. This film was aired at the Sundance Film festival, leading to the removal of the supersized meals from its menu. The company also started putting nutritional information in small print.In 2002, McDonald’s declared the reduction of trans fat cooking fat content by early 2003. However, when the fat was not changed McDonald’s was used for not making the information about its failure to change the oil public. This lead to a court order that demand McDonald’s to spend $1.5million in the publishing of its notices on the trans fat initiative status. It also led to the donation of $7million to the Public Education on trans fat by the American Heart Association (Wikipedia 2007). In 2002, McDonald’s was sued by vegetarian groups for misrepresenting of its French fries. This was because the French fries were fried in beef tallow despite the fact that McDonalds had discontinued this practice in 1996. However, to date the French fries in circulation in the US contain beef flavoring.McDonald’s has been in the forefront in making sure that it retains its market share despite the tirades of criticism. The most fundaments policy is that McDonald has McDonald has ensured that quality standards of it s food and beverages are not compromised. This has been coupled with an involvement with only the most reputable supplies with the same objective. To ensure this is adhered to regular monitoring and testing of the ingredients is conducted while using only the must stringent of standards. It has been noted that several agencies of the government has many a time used the McDonald’s standards as models of their regulatory procedures.McDonald has also deliberately supported food safety procedures and systems that are entirely science based. The food safety measures include microbiological control, high sanitation standards and effective pest control. The worldwide recognized Hard Analysis Critical Control Point (HACCP) plan as an effective preventive measure against food borne diseases. McDonald’s is also in the forefront in ensuring that its suppliers adhere to the highest food safety standards such as temperature levels and a demonstration that all likely hazards have be en addressed through point of control critical management (McDonald’s Corporation, 2006). McDonald has made liaisons with independent experts of the international scientific Advisory Council so as to be in the know about latest development in the beef and chicken industries.At the grassroots level, the restaurant, productive measures have been taken. Stuff are oriented and trained on the expected standards of work from the first day of employment. There is also deliberate preparation of stuff for promotions making them motivated and committed to their work. Before a shift manager is entrusted with the management of an entire shift, they are ensure enrolled in an entire course on food safety and safety standards which included training from the stage of supply, delivery through to handling during preparation. These food safety processes are closely monitored by consultants specialized in operations of staff. The need for expert intervention of the training programs is identifi ed through regular onsite evaluations.Reference:Goliath Business News (2005). Journal of Hospitality & Tourism Management.Klein, N. (1999) No Logo. NY: St. Martin PressMcDonald’s Corporation (2006) Food Safety. Retrieved on October 23, 2007 from the World Wide Web on: http://www.mcdonalds.com/corp/values/purchasing/food_safety.html.Schlosser, E., (2001).   Fast Food Nation. Boston: Houghton Mifflin Books.Wikipedia (2007). McDonald’s. Retrieved on October 23, 2007 from the World Wide Web

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